{"id":3077,"date":"2025-06-13T10:21:29","date_gmt":"2025-06-13T08:21:29","guid":{"rendered":"https:\/\/tonality.at\/?p=3077"},"modified":"2025-11-18T17:35:05","modified_gmt":"2025-11-18T16:35:05","slug":"case-study-symmedia","status":"publish","type":"post","link":"https:\/\/tonality.at\/en\/case-study-symmedia\/","title":{"rendered":"symmedia: (A brand) For machines."},"content":{"rendered":"<div>\n<p>    <a href=\"javascript:history.back()\" class=\"zurueck-link\"><br \/>\n  <span uk-icon=\"icon: chevron-left; ratio: 1.5\"><\/span> Zur\u00fcck<br \/>\n<\/a>\n<\/div>\n<\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>THE CHALLENGE<\/p>\n<\/div>\n<div>\n<div class=\"uk-panel uk-text-lead uk-margin\" data-id=\"page#1-0-0-1\" data-element=\"\">Transformation, Digitalisierung, Wettbewerb: Unsere Zeit des Wandels stellt die Fertigungsindustrie und den Maschinenbau vor gro\u00dfe Herausforderungen. Effizienz und Sicherheit sind die buzzwords der Stunde \u2013 w\u00e4hrend immer neue Krisen der Branche ein H\u00f6chstma\u00df an Flexibilit\u00e4t abverlangen.<\/div>\n<p>Eine vielversprechende Antwort kommt aus Bielefeld \u2013 von symmedia: 1997 gegr\u00fcndet, ist das Unternehmen heute ein Top-Player im Bereich Industrie 5.0 und hat mit dem symmedia Hub eine revolution\u00e4re Plattform entwickelt, die das Zusammenwirken von Maschinenherstellern und -Betreibern auf ein neues Level bringt \u2013 mit dem Ziel, Service-Prozesse rund um Anlagen und Maschinen nachhaltig zu optimieren.<\/p>\n<p>Nach einer umfassenden strategischen \u00dcberarbeitung der Marke symmedia (2022) haben wir einen internationalen Marktauftritt implementiert und begleiten die schrittweise Markteinf\u00fchrung des symmedia Hub und weiterer Produktmarken. Im Mittelpunkt steht dabei eine digitale Sales- und Marketingstrategie, flankiert von Messeauftritten, Events und branchenoptimierter Pressearbeit. Von Brand Development und Corporate Identity \u00fcber Bilderstellung, Website und Motion Design bis hin zum Branding der Flotte und der Offices in Bielefeld spannt sich bei symmedia eine anschauliche Case Study unserer Arbeit \u2013 in der sich jede Aussage, jedes Bild und jede Headline an einer strategisch gef\u00fchrten Marke orientieren.<\/p>\n<\/p>\n<\/div>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>PRODUCT BRAND<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM.webp\" alt=\"\"><\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>PRINT DESIGN<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM3_1.webp\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM4_1.webp\" alt=\"\"><\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>ICONS<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_SSC_Tunnel.webp\" alt=\"\"><\/p>\n<h3>SYM_RemoteAccess<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_FollowTheSun.webp\" alt=\"\"><\/p>\n<h3>SYM_FollowTheSun<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_Technology.webp\" alt=\"\"><\/p>\n<h3>SYM_APITechnology<\/h3>\n<\/li>\n<\/ul>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>SOCIAL MEDIA<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM6_2-1.webp\" alt=\"\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_Assets_Slider7.webp\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_ChocolateDay_Slider8.webp\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_EarthDay_Slider1.webp\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_Hattrick_Slider2.webp\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_Hattrick_Slider3.webp\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/SYM_Migration_Slider6.webp\" alt=\"\"><\/p>\n<\/li>\n<\/ul>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>MOTION DESIGN<\/p>\n<\/div>\n<p><iframe src=\"https:\/\/www.youtube.com\/watch?v=ZNuMwHBWrX0\"><\/iframe><\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>ILLUSTRATION<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM8.webp\" alt=\"\"><\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>WEBSITE<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM9.webp\" alt=\"\"><\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span><span style=\"color: black\">SPORTSWEAR<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM5.webp\" alt=\"\"><\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>CLOTHING<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM10.webp\" alt=\"\"><\/p>\n<div>\n<p><span class=\"uk-text-primary\">#<\/span>VEHICLE BRANDING<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/tonality\/wp-content\/uploads\/TLY_CaseStudy_SYM11-1.webp\" alt=\"\"><\/p>\n<h2>Weitere Beitr\u00e4ge<\/h2>\n<div>\n<\/div>\n<div>\n<p>#KONTAKT<\/p>\n<\/div>\n<h2>Wir freuen uns auf ein Gespr\u00e4ch.<\/h2>\n<hr>\n<div>\n<p><strong>Tonality Communications GmbH <\/strong><br \/>Hauptplatz 15, <br \/>A-2070 Retz<\/p>\n<p>Tel: +43 (0)664 124 54 47 <br \/>office@tonality.at<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"img-repeat\",\"image\":\"wp-content\\\/uploads\\\/img-grey-bg1.webp\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_focal_point\":\"bottom-left\",\"padding_remove_bottom\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"<a href=\\\"javascript:history.back()\\\" class=\\\"zurueck-link\\\">\\n  <span uk-icon=\\\"icon: chevron-left; 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Effizienz und Sicherheit sind die buzzwords der Stunde \\u2013 w\\u00e4hrend immer neue Krisen der Branche ein H\\u00f6chstma\\u00df an Flexibilit\\u00e4t abverlangen.<\\\/div>\\n\n\n<p>Eine vielversprechende Antwort kommt aus Bielefeld \\u2013 von symmedia: 1997 gegr\\u00fcndet, ist das Unternehmen heute ein Top-Player im Bereich Industrie 5.0 und hat mit dem symmedia Hub eine revolution\\u00e4re Plattform entwickelt, die das Zusammenwirken von Maschinenherstellern und -Betreibern auf ein neues Level bringt \\u2013 mit dem Ziel, Service-Prozesse rund um Anlagen und Maschinen nachhaltig zu optimieren.<\\\/p>\\n\n\n<p>Nach einer umfassenden strategischen \\u00dcberarbeitung der Marke symmedia (2022) haben wir einen internationalen Marktauftritt implementiert und begleiten die schrittweise Markteinf\\u00fchrung des symmedia Hub und weiterer Produktmarken. 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Von Brand Development und Corporate Identity \\u00fcber Bilderstellung, Website und Motion Design bis hin zum Branding der Flotte und der Offices in Bielefeld spannt sich bei symmedia eine anschauliche Case Study unserer Arbeit \\u2013 in der sich jede Aussage, jedes Bild und jede Headline an einer strategisch gef\\u00fchrten Marke orientieren.<\\\/p>\\n\n\n<p><\\\/p>\\n\n\n<p><\\\/p>\",\"margin\":\"default\",\"text_style\":\"lead\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span class=\\\"uk-text-primary\\\">#<\\\/span>PRODUCT 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