Bau Wow
For our client "Green Milestones", we have developed the campaign "Bau Wow!", which has been run primarily via social media channels throughout Austria since 2022. We target to communicate various aspects of mineral building materials with regard to durability, sustainability and infrastructural development in Austria. We take care of the strategic planning as well as editing and implementation.
Strong message: campaign wording is combined with statements.
The campaign content is predominantly communicated via social media
Ex. sharables/report renaturation of quarries
Ex. sharable, thermal component activation
Ex. sharables, DIY / #howtobauwow
Ex. sharable, brick recycling
Website featuring blog articles on facts and backgrounds about the focus areas
Ex. Article BauWow-Diary