Straßberger Retz
Since 1934 Straßberger has been known for competence and quality in the fields of optics, watches and jewelry in our small hometown of Retz. After revising the corporate design, we are now gradually implementing their new look&feel via print and digital channels.
Timeless new logo
The new claim highlights "Happiness" as a core emotion
Christmas campaign: combination of the claim as headline for key visuals
Integration claim as hashtag in social media
Ex. sharables, social media
Ex carrybag
Ex. sharables, social media
Ex. sharables, social media
Ex. pricepoint campaign optical sunglasses
New website