Swiss Association for Hospital-, Home- and Community Hospitality
For the Swiss Association for Hospital-, Home- and Community Hospitality (SVG), we created the Kleines Gewissen (Little Conscience). As a strategically developed brand the "Kleines Gewissen" pursues the goal of establishing quality standards for health-conscious community hospitality in Switzerland. However it is more than just a label: as a Character it addresses the restaurant, offers further training courses or advises the staff. At the same time it communicates with the guest and promotes the efforts of the restaurant in becoming more health-conscious.
In addition to the strategic development of the concept and the brand, we are responsible for the implementation of the Little Conscience. This includes character design, corporate design, POS design, a supporting role in exhibition design as well as design and development of the website.