symmedia GmbH

Since 1997, symmedia GmbH based in Bielefeld (Germany) has been developing Industry 4.0 solutions for mechanical and plant engineering. After a comprehensive revision of the brand strategy in 2022, we are currently implementing the new brand along with the launch of "Secure Service Hub", symmedia's new web-based service solution for machines.

Crystal clear and self-confident: The new claim "For machines." supports the brand's international approach and its broad field of work.

symmedia's new brand video introduces the new brand message and supports the launch of SSH

The new claim is combined with key brand messages.

Key visuals from the brand video visually support the brand and the product launch.

With the relaunch of the brand, communication via social media is gradually being intensified.

The SSH launch strategy illustrates possible areas of application for the solution

Sharables, Social Media

Brand Value Visual "Connection"

Strategic alignment of the brand to employer branding

Brand core messages combined with new claim.

Sales support measures, such as presentation design

SSH product launch under the new brand